Household cleaning brand Method enters the market: launching a new line of shampoos.

New products from Method

According to The Sun: The well-known cleaning products brand, sold at Tesco and Waitrose, has presented a novelty that will surely interest many fans. Method, famous for its eco-friendly kitchen solutions, is expanding its range and launching a line of hair care products.

This is the first time the brand has decided to enter the hair products market. All novelties are made without sulfates, parabens, silicones, and dyes, and are also safe for colored hair.

Assortment of new products

As part of the launch, three types of shampoos and conditioners are offered. Among them are the Simply Nourish shampoo and conditioner, which contain coconut, rice milk, and shea butter. These products help reduce frizz and detangle hair.

Additionally, customers can choose the Peace and Petals shampoo and conditioner, which, according to Method representatives, give hair volume. Another offering is the Daily Zen shampoo and conditioner, which help eliminate residue from other products in the hair.

Each product will be sold separately at a recommended retail price of £6.50 per bottle. The new products can be purchased at Waitrose and online at Amazon.

Brand popularity

These new products complement Method's popular line of cleaning products, including an all-purpose spray available in various scents, including lavender and grapefruit.

Previously, customers have given positive feedback about this brand's sprays, calling them 'the best' and 'favorites'. Their usual price is £3.50, and they can be found in stores like Dunelm, Waitrose, and Tesco.

It is not uncommon for brands to decide to enter new markets. For example, Primark started selling its own line of cosmetics in 2014 and now offers a wide range of products, including blushes priced at £3, which is an affordable alternative to Huda Beauty blushes priced at £24. Aldi also offers cosmetics under the Lacura brand.

Method's entry into the hair care market indicates a growing consumer interest in eco-friendly and health-safe products. The success of this new line could strengthen the brand's position in an already competitive market and provide additional momentum for range expansion.