Quality Street reduces packaging by 50 grams: what else has changed in the candies.

Changes in Quality Street packaging have sparked outrage among shoppers

According to The Sun: Recently, shoppers noticed that the packaging of the famous Quality Street boxes has changed, which displeased many. Ahead of Halloween and Christmas, Britons noticed that the contents of the boxes have become smaller.

Quality Street fans discovered that the number of candies in the box has decreased compared to last year. The box's weight has now been reduced by 50 grams, which means fewer than six chocolates for sweet tooths. Although the price remains around £7 in British supermarkets, the new box weighs 550 grams instead of 600 grams.

This has led to approximately 57 candies or 19 servings in the new box instead of the usual 63. But this is not the only drawback that has outraged fans. In an effort to reduce the environmental impact, Nestlé has replaced the shiny packaging with paper. Many Britons enjoyed collecting the shiny plastic wrappers for their projects and memories.

“I love them all, just don’t like that Quality Street is now in non-shiny wrappers. They no longer look festive and exciting, like they did in my childhood. They should have been left as they were.”

“My son and I collect the wrappers and glue them together to make a stained glass window, but now you’ve ruined that tradition by changing the wrappers to paper!”

“Bring back the retro packaging and wrappers! Nothing reminded me of Christmas like the shiny packaging.”

The weight of the box has gradually decreased over the years: from 780 grams in 2015 to 650 grams in 2021. According to the Tesco website, three candies are considered one serving, while the previous 600-gram Quality Street boxes contained about 21 servings.

However, the new boxes this year have only 19 servings or about 57 candies. The number of well-known chocolates, such as Fudge, Toffee Penny, and Orange Crunch, may vary as they have different weights.

Online, shoppers are expressing dissatisfaction with the changes in packaging and the weight of the boxes. One of them wrote:

“Every Christmas we bought a big box, and we sat together enjoying chocolates and a big dinner.”

“You’ve changed the packaging, reduced the volumes, and worsened the quality.”

“Quality Street is now smaller than ever.”

“They used to come in large boxes, but gradually they shrank. The wrappers were foil, and now they’re paper, and they don’t shine.”

“Sorry, but since the packaging changed, I stopped buying them. The taste has changed. The boxes have become smaller, and you're getting fewer chocolate candies. Quality Street that I grew up with was the best. And this small plastic box of oily chocolate is not the same anymore.”

The protests by shoppers indicate the deep emotional connections they have with these sweets, and most hope for a return to traditional packaging. The story of Quality Street has long been a part of the winter holidays in the UK, so the changes in packaging have resonated deeply with consumers who are not ready to give up their cherished moments of unity and joy during the holidays. The company will clearly have to take these wishes into account and respond to the demands of its customers.