Danish brand Søstrene Grene plans 100 stores in Britain: what is known.

According to The Sun: The Danish chain of souvenir and home goods stores, known as 'Little IKEA', plans to double its number of stores in Great Britain.

The family business started operations in the British market in 2016 and quickly gained popularity.

The brand ambitiously aims to open 100 new stores in Great Britain by 2027.

The company noted that its successes were supported by 'particularly high figures in Great Britain', where revenues grew by 130% compared to last year.

Søstrene Grene has already opened 47 new stores this year, most of which are located in Great Britain and Germany.

The company plans to achieve 67 new openings by 2025.

The CEO and co-owner of Søstrene Grene, Mikkel Grene, stated:

“We are proud to announce yet another record year, with exceptional revenue growth and a solid result, despite significant investments and structural changes.”

“Great Britain has become an important driver of growth, and the warm reception from British customers has exceeded our expectations.”

“Our record Christmas season has also significantly impacted our results, confirming the growing loyalty of our customer base.”

Unique Design

Søstrene Grene opened its first store in 2016, beginning its expansion in northern England.

The company specializes in affordable home goods, including tables, chairs, candles, pots, and delicious European desserts.

Its stores are known for their labyrinthine corridors and traditionally Danish decorations.

Søstrene Grene is famous for its Scandinavian design approach.

The brand offers a wide range of home goods, kitchen items, gifts, stationery, and seasonal collections.

Each store features a maze-like layout, similar to the concept of the well-known Flying Tiger Copenhagen chain.

This format encourages slow browsing and discovering novelties, inspired by principles of simplicity and hygge.

IKEA stores also use a similar layout, allowing customers to explore all products on their way through the store.

Additionally, Søstrene Grene plans to open a distribution center in the Netherlands costing £36 million, covering 445,000 square meters.

The company's expansion is taking place amid the closure of many other retailers, indicating its success in a challenging economic environment.