Gold demand reaches record: why investors are massively buying the metal.

Gold continues to maintain high interest from investors, particularly in Europe. In the second quarter of 2025, demand for the precious metal rose by 3% to a record $132 billion. Investments in gold ETFs also showed record values, nearly doubling. European funds attracted a large amount of gold, and the physical market for bars and coins also reported the highest figures in the past 12 years. Central banks continue to show strong interest in gold, although their purchases have slowed.

It is forecasted that interest in gold will remain high until the end of 2025, especially in Europe, where demand will be supported by geopolitical risks and investors' desire to preserve capital in stable assets. Gold prices will continue to rise, making it an attractive asset for investors.