Prime Vision in the Champions League: how Amazon showcased football with real-time statistics.

A New Way to Watch the Champions League

According to The Sun: Football fans are amazed by the new way of watching the Champions League that the Prime Video broadcaster introduced during the Tottenham vs Villarreal match. With the Prime Vision tool, viewers got a completely new perspective on the game.

New graphics, similar to those in FIFA, allowed fans to track real-time statistics. Specifically, the statistics included a pitch map, AI-based features that determined which player had the ball, probable passes, as well as sprint speed, long passes, and shot speed metrics.

This technology, developed based on a similar project for NFL's 'Thursday Night Football' broadcasts, has already become popular among viewers watching at home.

A fan wrote on social media: “Just watching the new Prime Vision, it’s a great opportunity to get a different view while watching. Keep it up, I love it.”

Another added: “This Prime Vision football broadcast is actually very smart. You just need the player to hang for a moment, and you’d think you were playing FIFA.”

A third wrote: “Big fan of this Prime Vision.”

And a fourth admired: “I am fully satisfied with Prime Vision so far.”

Some consider the innovation a great start but acknowledge that it requires refinement before they agree to use this form of broadcasting for every game.

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One fan at home noted: “Prime Vision has potential, it just needs to dial it back a bit.”

“I don’t need to know that Richarlison jumped 7.7 yards to make a defensive play.”

And another noted: “Not sure I can support that.”

For those who are still unsure about the new technology, which uses 22 cameras to gather data for fans, Prime also offers the traditional broadcast format.

Andrew Hornet, Prime’s live production director, noted: “We wanted to give viewers something that innovates with a purpose, not just looks good.”

“It’s an alternative that doesn’t disrupt the primary viewing experience but offers a new perspective.”

“This is something unique for European football and is designed for fans who are truly interested in tactics without unnecessary complexity.”

Hornet added: “We know this isn’t for everyone, but we want to provide something that really enhances what fans see.”

Thus, the new Prime Vision tool offers an interactive and modern approach to watching Champions League matches that may engage a new audience and change the way fans perceive the game. Feedback from fans varies, but overall, the technology promises to be an important step in the evolution of football broadcasting.