Discounts on products up to 50% — how to save half your budget.

Over the past year, some food products have increased in price by nearly 200%. Ukrainians can save thanks to promotional offers in supermarkets, particularly at ATB.

Big discounts at ATB

As of July 16, 2025, ATB is offering discounts of up to 50% on a variety of food products. For example, ice cream costs only 17.50 UAH instead of 35.50 UAH, and stuffed chocolate - 38.50 UAH instead of 67.90 UAH.

The current reduced prices include beer, sausage products, coffee, vegetables and fruits, frozen products, canned goods, snacks, and more. For instance, beer can be purchased for 50.90 UAH instead of 89.50 UAH (-43%); sausage - for 78.90 UAH instead of 132.90 UAH (-40%); chips - for 38.50 UAH instead of 64.40 UAH (-40%).

Discounts also apply to vegetables and fruits, for example, pink tomatoes are cheaper by 15%, and grapefruit - by 20%. Chicken broiler meat costs 20% less.

What will happen to food prices in July

July may bring a decrease in the prices of some food products due to seasonal factors. Expert Oleg Pendzin predicts that prices in supermarkets may decrease. However, it all depends on the weather conditions and the results of the harvest.

According to forecasts from the Ukrainian Grain Association, in 2025 there may be 7-8% more grain harvest, which will contribute to a decrease in prices for some products.

Ukrainians have the opportunity to save on food purchases thanks to big discounts at ATB supermarket chain. Promotional offers apply to a wide range of products, from ice cream and chocolate to beer and sausage. Prices for some products have risen over the past year, but thanks to discounts, significant savings can be made. Experts also predict a decrease in prices for some products in July due to an increase in grain harvest.