Samsung at CES 2026: Artificial intelligence becomes the foundation for gaming, entertainment, and shopping.

According to Korrespondent.net:  

At the Consumer Electronics Show 2026, Samsung introduced the concept of 'AI companion for your life', which utilizes artificial intelligence. This idea encompasses the entire process — from product development to user-friendly utilization. As part of this approach, the company prepared a range of innovations for gamers, entertainment enthusiasts, and shoppers. Let's take a closer look at these innovations.

Progressive lineup of gaming monitors

One of the key innovations was the Odyssey monitor series with five new models. The best among them is the 32-inch G90XH6K model with a 6K resolution and 3D support. Now, playing with 3D graphics does not require glasses. More than 60 games look completely different on it, including titles like The First Berserker: Khazan, Stellar Blade, Lies of P: Overture, and Mongil: STAR DIVE.

'I tried playing in 3D for the first time, and it felt completely new and incredibly captivating. The ability to play in 3D without glasses was particularly impressive. I don't think I can go back to regular gaming,' said digital content creator Jerry Ruiz from the USA.

The series was expanded with new Odyssey G6 and G8 models, available in three variants. All monitors run on Tizen OS with guaranteed support for 7 years. These innovations are perfect for both professional gamers and developers due to enhanced resolution and refresh rate parameters.

Televisions are no longer what they used to be

Thanks to Vision AI Companion technology, the new televisions have received significant updates. A bright representative is the 130-inch Micro RGB, which provides independent lighting of red, green, and blue diodes. This allows for vibrant and natural colors. The Timeless Frame design minimizes distractions, and the Micro RGB AI Engine Pro controls color tones to achieve high image quality.

Football fans will appreciate the AI Soccer Mode Pro, which adapts the image and sound to the stadium atmosphere. Thanks to the AI Sound Controller Pro, users can adjust the volume of crowd sounds, commentary, or music.

To optimize image quality for different genres, the HDR10+ ADVANCED standard is provided, and spatial sound is handled by Eclipsa Audio.

Working with Vision AI Companion

The AI companion can find recipes, send them to kitchen devices or mobile phones, and also supports voice commands. It can recommend movies or music, helping to set the mood in any corner of the home.

Spatial Signage turns shoppers into customers

This 3D display requires no additional accessories and features an 85-inch casing with a 52 mm profile, allowing it to seamlessly fit into large stores, boutiques, and stadiums. The immersive effect of users in the image makes it more engaging compared to ordinary mannequins.

Spatial Signage was recognized by the Consumer Technology Association for capturing shoppers' attention and increasing their interest.

Other Samsung innovations at the Consumer Electronics Show

CES 2026 was rich in innovations for Samsung. In addition to those mentioned, the company presented:

• Ultra-thin OLED S95H with an elegant design resembling a painting.
• The Freestyle+ - a portable projector with VAC support that can practically project images anywhere.
• Wi-Fi speakers Music Studio 5 and 7, which enhance the audiovisual accompaniment of any space.

Samsung continues to push technological boundaries, demonstrating how a focus on artificial intelligence, visual appeal, and unique form factors can enhance the quality of modern life.

The CES 2026 exhibition became an important platform for Samsung, where it showcased its latest technologies and trends that set the direction for the future of electronics. These innovations could significantly impact users' daily lives, offering new opportunities for work, entertainment, and interactive communication.