From Roman Ruins to Westeros: How Italica’s Amphitheater Became a 'Game of Thrones' Tourist Magnet.

The Story of Italica

According to Tourism.d.ua — Туризм: The Spanish city of Italica, birthplace of emperors Trajan and Hadrian, has gained worldwide fame after serving as a filming location for the TV series 'Game of Thrones'. Founded in 206 BCE, this ancient settlement lies just 9 kilometers from Seville, making it an easy 15-minute drive from the city. For context, Italica is one of the oldest Roman settlements in Spain, predating many better-known sites.

Architectural Highlights and Cultural Legacy

Its main attraction is the amphitheater, which once held around 25,000 spectators. This very arena was used to film key 'Game of Thrones' scenes, including the final episode of season 7 and the gathering of Westeros's lords in season 8. Today, the historic complex draws not only history buffs but also fans of the hit show, blending ancient heritage with modern pop culture.

Located in the municipality of Santiponce, in Seville province, Italica continues to attract tourists eager to explore its layered past. While the 'Game of Thrones' connection is a major draw, visitors also come for the site's other architectural treasures, which reflect the region's rich Roman legacy.

The rising number of visitors to Italica highlights the growing importance of cultural and historical tourism for the area. Partnerships between heritage sites and contemporary media—like television series—can significantly boost interest in ancient locations, driving local economic growth. The 'Game of Thrones' tourism effect at Italica serves as a powerful example of how modern storytelling can revive and globalize historic landmarks.