Apple officially announced the presentation date for iPhone 17.

According to Korrespondent.net: Apple has confirmed that their annual major presentation will take place on September 9. The event will traditionally be held at Apple's headquarters, Apple Park, as announced by the company's CEO, Tim Cook.

Get ready for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM

— Tim Cook (@tim_cook) August 26, 2025

This year, the presentation will be held under the slogan 'Awe dropping', and the Apple logo in the promotional materials is designed in an infrared spectrum style. The main announcement will be the new generation of smartphones - the iPhone 17 series. It will include four models: the basic iPhone 17, the advanced iPhone 17 Pro and iPhone 17 Pro Max, as well as a new ultra-thin iPhone 17 Air, which promises to be the most original novelty in the lineup.

Other innovations

In addition to smartphones, Apple is preparing other premieres. Among the anticipated new products are the Apple Watch Series 11, Apple Watch Ultra 3, a new generation of AirPods Pro 3 headphones, as well as the official release of iOS 26 along with updates to other operating systems of the company.

Despite numerous leaks and insider reports, Apple traditionally leaves room for surprises. Therefore, additional devices may be showcased during the presentation, including new versions of HomePod, AirTag, and Apple TV.

Earlier it was reported that an insider shared photos of the entire iPhone 17 lineup with new colors.

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This presentation promises to be interesting for Apple fans and technology enthusiasts in general. The new models of smartphones, watches, and headphones will undoubtedly raise interest in the company's products. The date of the event is already becoming a significant occurrence, as new releases from Apple always provoke considerable resonance and discussion in the tech world.