Asda launches the cheapest lunch set in Britain: what's included in the set for £3.74.

According to The Sun: ASDA has presented its first promotional offer with a fixed price on a lunch set within the Food to Go range.

This new option will replace the existing '3 for 2' promotion on Food to Go shelves in Asda stores.

Asda

The lunch set costs just £3.74, making it the cheapest option without the need for membership.

Everyone can save, as no loyalty card is required to receive discounts.

The set is available in all Asda stores, including Asda Express, as well as online.

Customers can choose from 132 main dishes, 336 snacks, and 222 drinks to create the perfect combination.

Among the offerings are chicken and bacon sandwiches, as well as classic snacks like Doritos Tangy Cheese and Coca-Cola Zero.

The new set replaces the previous '3 for 2' promotion and provides significant savings - up to 50% compared to buying items separately.

For example, a Chicken and Bacon Triple Wrap (£3.12), Toffee Apple Slices (£1.48), and a Starbucks Grande Cup (£2.78) would cost £7.38, meaning a saving of £3.64 when purchasing the set.

The Asda offer looks more advantageous even compared to competitors' promotions, such as Tesco (£4.25) and Sainsbury’s (£3.95).

“At Asda, we believe that everyday shoppers deserve a good deal. That's why we launched the new set for £3.74, available for everyone, with no additional conditions, and plenty of options,” said Amy Watterspoon, Food to Go buyer at Asda.

What else is happening with promotional sets?

Sainsbury’s raised the price of its premium lunch set by 50p, just a few weeks after a similar increase at Tesco.

The supermarket now charges £5.50 for its premium lunch set, up from £5.

Sainsbury’s also raised the price of its standard lunch set from £3.75 to £3.95, causing dissatisfaction among customers and employees.

According to The Sun, Tesco also raised the price of its promotional sets from £3.60 to £3.85 for those with Clubcard.

Currently, their premium set costs £5.50, or £6 without a card.

The prices for 'restaurant lunch' offers at Tesco and Sainsbury's have also increased from £12 to £15 with loyalty cards.

How to save on grocery shopping

Chief consumer reporter James Flanders reveals how to save hundreds of pounds a year:

Odd boxes - many retailers offer slightly misshapen fruits and vegetables or leftovers at a discounted price.

Lidl sells five kilograms of fruits and vegetables for just £1.50 as part of the Waste Not program, while Aldi shoppers can get Too Good to Go bags containing £10 worth of goods for only £3.30.

Sainsbury's also offers fruit and vegetable boxes titled 'Try Me, Don't Waste Me' for £2 to help consumers reduce food costs.

Food waste reduction programs - these programs help stores, cafes, restaurants, and other businesses quickly sell goods that are close to expiration to citizens.

Some of the most well-known programs include Too Good to Go and Olio.

The Too Good to Go app is free to register and is used by millions in the UK, allowing users to purchase food at a discount.

Olio works similarly, allowing users to pick up both food and various items from neighbors and businesses for free.

Yellow sticker promotions - promotions on yellow stickers, sometimes orange or red at certain supermarkets, are a great way to buy food at a low price.

But the best time to shop for such promotions depends on the retailer.

Super cheap deals - join Facebook groups for discount lovers, such as Extreme Couponing and Bargains UK, where shoppers regularly share their discount finds, including food items.

“Switch to lower brands” - you can typically save significantly by choosing the supermarket's own brand products instead of premium brands.

Switching to lower-tier lines, also known as 'switching', can save you hundreds of pounds a year on grocery purchases.

With the launch of the new promotional offer, ASDA consumers will have the opportunity to purchase lunch sets at a good price without additional conditions. While competitors raise prices, ASDA offers an economical option for everyone. This could be an important factor in the competition for customers in the UK food market, where consumers are looking for good deals on their daily diet.