Monobank Rolls Out a New Cashback Model Tied to Spending Levels in Selected Categories.

Upcoming Overhaul of Monobank’s Cashback Program

According to Novyny.live: Monobank is testing a revamped cashback system that adjusts rewards based on how much customers spend in their chosen categories. Currently, only a select group of users has access to this trial. Under the new setup, clients will need to pick two categories each month to earn cashback, giving them greater flexibility in tailoring the benefit to their habits.

A key change is the removal of the previous 500-hryvnia monthly cap. Instead, the reward structure will become personalized, varying with each user’s typical spending patterns. Cashback accrual will now depend on the total amount spent within a category, allowing the program to better reflect individual customer needs and behavior.

A Fresh Approach to Earning Cashback

Cashback percentages will be replaced by a tiered system: each category features four levels, and higher spending unlocks more lucrative rewards. For every new tier reached, the bank will credit a fixed cashback amount. The app will display a progress indicator showing how much more a user needs to spend to advance to the next level. Both personal funds and credit money will count toward these spending thresholds.

These changes aim to improve the user experience and tailor the cashback program to individual financial habits, potentially boosting engagement with the bank’s services.

The introduction of this new cashback system at Monobank reflects the bank’s effort to align its offerings with shifting consumer demand.

In line with current financial industry trends, personalization has become a crucial driver for attracting and retaining customers. With these new features, users can manage their spending more effectively, which may strengthen brand loyalty.