Mr Kipling launches Mince Pie Whirls: a new twist on the classic Christmas dessert.

New festive cake from MR KIPLING

According to The Sun: MR KIPLING has unveiled a new festive cake inspired by classic Christmas treats just in time for winter.

Shoppers have already been drawn to this sweet novelty on store shelves.

Description of the novelty

The new Mince Pie Whirls from Mr Kipling promise to be a true lifesaver from winter boredom, offering an original version of familiar Christmas treats.

The cakes are sold in packs of six, filled with brandy-flavored cream and meat pie-flavored sauce.

Social media users quickly expressed their enthusiasm. One of them wrote:

“I bet these are amazing.”

“I must have them NOW.”

One user also shared their excitement:

“You really shouldn’t have shown me these, yum.”

Other novelties from Mr Kipling

This product is not the only innovation from the popular confectionery brand. Mr Kipling has also released a pack of two pies from the Signature Collection All Butter Mince Pies, aimed at smaller households, so everyone can enjoy festive offerings.

Naomi Shuoman, Director of Global Marketing for Sweet Treats at Premier Foods, noted:

“Christmas is a crucial time for the category, and mince pies remain at the heart of festive traditions.”

She also added:

“We know they’re a much-loved favourite, but we’re always looking for ways to surprise and delight consumers with new variations on classic flavours.”

The new product will go on sale this month, priced at £1.50 per pack.

Over the last five years, sales of meat pies have increased by 34%, and their value has already reached an impressive £79.6 million.

Earlier this month, it was reported that Mr Kipling introduced other treats inspired by the iconic British dessert – Cherry Bakewell Mini Cake Bites, which can be purchased at Tesco for £3.75. This dessert is described as a light almond-flavored cake topped with fruit jam and almond and cherry-flavored cream, covered with milk chocolate.

Among the six new flavors from Mr Kipling are also Caramel Crispy, Millionaire’s Cake, Millionaire’s Shortcake, Double Chocolate Cake, and Strawberry Bliss.

All of them are packed in 220g, making them ideal for sharing.

The new product from MR KIPLING breaks traditional boundaries of festive treats, offering even more options that cater to diverse tastes. This could be a great addition to the Christmas table, as well as attracting new fans of the brand among those searching for new aromas and flavors in sweets.