Ferrari expands collaboration with PMI: the ZYN brand will appear on cars in 2026.

According to ТСН: Expansion of partnership

A new phase of collaboration between Scuderia Ferrari and Philip Morris International (PMI) will begin in the 2026 season and will continue in the following years. One of the key innovations will be the presence of the nicotine pouch brand ZYN on Ferrari cars during selected stages of the championship. The ZYN logo will appear for the first time at the Abu Dhabi Grand Prix on December 7, 2025.

Ferrari specialists note that the partnership with PMI, which has lasted for half a century, is constantly improving due to a shared commitment to excellence and innovation.

“The updated format of the partnership with PMI is a concrete example of our approach to innovation and responsibility. We take pride in the development of a collaboration that has lasted for over fifty years,”

— said Lorenzo Giorgetti, director of racing revenue at Ferrari.

PMI is actively changing its business model, reducing its reliance on traditional tobacco products. In the first nine months of 2025, 41% of the company's net income was generated from smoke-free products.

Nicotine pouches ZYN are currently the market leader in the USA and the only ones in their category that have been approved by the U.S. Food and Drug Administration (FDA) as compliant with public health protection standards.

*The stated volumes of supply in the USA and the estimated sales volumes of ZYN in the market from January 2025 to July 2025.

Since 2008, PMI has invested over $14 billion in research, development, and commercialization of smoke-free solutions. The company also plans to completely refrain from selling cigarettes in the future.

In Ukraine, Philip Morris started producing nicotine pouches ZYN in early 2025, with investments in the launch amounting to 200 million UAH.

This initiative reflects PMI's strategic shift towards smoke-free products and underscores the long-term partnership with Ferrari aimed at innovation and responsibility in all aspects of operation. In an environment of growing consumer health awareness, such steps may become an important part of the transformation of the tobacco market and the industry as a whole.