90s brand Kookai returns to Britain: what is known about the new stores.

According to The Sun: The famous 90s fashion brand Kookai is planning a return to the streets of Great Britain for the first time in more than ten years.

The Australian brand Kookai, which left the UK market in 2013, is preparing for its revival.

Kookai plans to return to the UK

According to the Retail Week report, the brand is negotiating with real estate agents Forty Group about a potential location in London.

Kookai hopes to open a new store in the spring of next year.

Sources close to the company also note that the opening of several stores will take place with a 'cautious' approach, in selected areas.

Kookai was founded in France in 1983. The brand is now owned by the Australian company Magi, which acquired the company in 2017.

In the 90s, Kookai opened two stores in London and continued to expand in the 2000s. However, in 2006, the brand faced financial difficulties and closed its business in the UK in 2013.

The Sun has contacted Forty Group and Kookai for comments.

This will be the brand's first return to the market after more than a decade, when fans can once again buy stylish clothing in person.

Moreover, Kookai already has an online store that delivers to the UK.

Kookai joins a number of other well-known 90s brands that are also planning to return to British streets.

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The Laura Ashley brand has opened a new store in the Lakeside shopping center in Essex, where Princess Diana used to visit. Founded in 1953, the brand became popular in the 70s and expanded its home textiles range in the 80s, but fell victim to the pandemic, going bankrupt in 2020.

Also, Ted Baker is planning a return in 2026, details of which will be confirmed closer to the date.

It is currently unclear how many stores will be opened and whether they will be outside the capital.

This news comes a year after all of the brand's stores closed in August 2024.

Meanwhile, Topshop is expanding its presence after Asos sold a 75% stake in the company to Bestseller. The iconic British brand has opened a concession in Liberty London and plans to open 32 John Lewis stores next year.

Last year, the fashion and home textiles chain Cath Kidston unexpectedly returned, opening a store in Westfield White City, London, despite having gone bankrupt and closed its stores in 2023.

The return of brands like Kookai, Laura Ashley, and Ted Baker indicates a revival of interest in 90s fashion, which may be a sign of shifting consumer dynamics in the UK. Consumers are yearning for new experiences, and the return of familiar brands could be the answer to that demand.

These events indicate that the British fashion market is undergoing a phase of change, which could positively impact diversity and choice for shoppers.