Meta's Threads Surpasses Elon Musk's X in Mobile User Count.

Rivalry Between Threads and X Intensifies

According to Novyny.live: Meta's Threads has overtaken Elon Musk's X in the number of daily active users on mobile devices, according to analytics data. As of January 7, 2026, Threads recorded 141.5 million daily active users on iOS and Android, while X's mobile apps had 125 million. This marks a significant shift in the social media landscape, where mobile usage is paramount. However, X maintains a strong lead in the web segment.

X continues to hold a substantial audience on the web. As of January 13, the platform had 145.4 million daily web visits. In stark contrast, Threads demonstrated far less web activity, registering only 8.5 million daily visits across its two domains, Threads.com and Threads.net.

Trend Analysis

Data from the analytics firm Similarweb indicates that X maintains a relatively stable web audience of around 150 million daily visits. The platform has faced ongoing criticism, particularly regarding the implementation of its Grok AI. Threads, meanwhile, has been aggressively promoted through Meta's other giants, Facebook and Instagram, which likely fueled its mobile growth. This competition highlights the divergent strategies of the two companies.

This development signals a shift in social media dynamics, where competition between platforms continues to intensify.

Threads's rising mobile popularity may point to the advantages of deep integration within Meta's ecosystem. X, despite facing criticism, remains a dominant force in web-based social networking. These contrasting trends are likely to shape the future user acquisition and retention strategies of both companies.