Uber to Offer Free Northern Lights Tours and Launch High-Speed Rail Service.

Free Rides to View the Aurora Borealis

According to Novyny.live: Uber has announced a complimentary service offering free rides to view the Northern Lights in Rovaniemi, scheduled for March 20th and 21st, 2026. This initiative, available exclusively around the spring equinox, is designed to give users the best possible viewing experience of the natural phenomenon. Bookings for the free journeys via the Uber Aurora platform will open on March 5th, 2026, at 1:00 PM Kyiv time. This promotion highlights the company's push into experiential travel and tourism.

Ambitious Plans for High-Speed 'Uber Trains'

In a major expansion beyond road transport, Uber plans to launch its own high-speed rail service under the 'Uber Trains' brand in 2029. These trains will connect London with several key European cities, including:

• Paris
• Brussels
• Lille

The service will be headquartered at the Stratford International station in East London, with a planned schedule of ten daily round trips. This move signals Uber's serious ambition to become a multi-modal transport giant in Europe.

The free Northern Lights rides aim to attract tourists to the region, potentially boosting the local economy. Meanwhile, the high-speed rail project underscores the company's strategy to expand its footprint in European transport markets, which could reshape travel between major urban centers. Both ventures reflect Uber's broader goal of integrating various transport modes to enhance user convenience.