How Ukrainians Are Rethinking Their Getaways: Travel Trends from the 2000s vs. 2026 Options.

As of 2026

According to Novyny.live: By 2026, Ukrainians have a broad selection of all-inclusive resorts, but the landscape for both domestic and international travel has shifted dramatically compared to the early 2000s. Back then, the top vacation spots for Ukrainians were Crimea, Odesa, and Bulgaria. Crimea reigned supreme as the leading destination until 2014, with cities like Sevastopol, Yalta, Alushta, Yevpatoria, and Feodosia drawing huge crowds.

Odesa and its surrounding resorts—including Zatoka, Chornomorsk, Serhiyivka, Karolino-Buhaz, and Kurortne—came in second place domestically. However, circumstances have changed, and as of 2026, many beaches across Ukraine remain closed due to security concerns, sharply limiting vacation choices. Notably, since 2022, resorts along the Sea of Azov have been off-limits because of Russia's invasion.

Traveling Abroad

When it comes to overseas travel, Bulgaria has maintained its position as a key destination for Ukrainians. In July 2026, a five-day all-inclusive trip to Bulgaria costs at least 17,000 UAH per person. For those eyeing Turkey, a four-day vacation starts at 20,000 UAH.

This shows that Ukrainians continue to seek out holiday opportunities, but the available options and conditions are evolving in response to the current situation.

The shifting popularity of resorts within and beyond Ukraine highlights the impact of military conflicts and socioeconomic changes over recent years.

With beach closures and restricted access to traditional spots like Crimea, Ukrainians are increasingly turning to alternatives such as Bulgaria and Turkey, which remain viable. This trend points to a broader adaptation to new realities, as people find fresh ways to reclaim their customary leisure time.