Apple unveils iPhone Air: the thinnest smartphone in the company's history.

Announcement of the new iPhone Air

According to Vox: At Apple's major annual event held on Tuesday, the company introduced a new device – the iPhone Air. This phone amazed everyone with its thinness and lightness, but its battery leaves much to be desired.

Having a phone that is too thin with an unreliable battery may not seem appealing, but apparently, this is exactly what Apple was counting on when creating the iPhone Air.

Testing a new concept

The iPhone Air appeared after years of releasing models that were almost indistinguishable from each other. Competitors are actively experimenting by releasing devices that can fold or unfold into larger screens. Some analysts believe that the iPhone Air serves as a test version for a possible foldable Apple phone.

Under certain circumstances, the iPhone Air demonstrates Apple's technological capabilities. 'Apple as a technology company has almost no equals in miniaturization, so this is definitely a demonstration of what we can do,' said Tom Mainelli, a research director of consumer devices at IDC.

Price of the novelty

Although the iPhone Air might become an attractive status symbol, its practicality raises questions. Apple claims that the novelty costs $1000 and provides three hours less video playback compared to the standard iPhone 17, which costs only $800. Meanwhile, the iPhone 17 Pro can play videos for twelve hours longer, costing only $100 more.

'Apple stated that it is its most durable iPhone in history,' noted Jeff Fieldhack, research director at Counterpoint. 'It has a unified design that probably sets the stage for its foldable version.'

Review of new tariffs

Should you focus only on the new iPhone, or is it possible to update your tariff plan as well? You may already be paying too much for your bill. It's time to review the details of your plan as the mobile market becomes increasingly competitive.

Some mobile virtual network operators (MVNOs) offer plans that provide access to the infrastructure of major operators at significantly lower prices. Many of these companies have gained popularity through collaborations with celebrities, such as Mint Mobile with Ryan Reynolds.

These cheap plans can be beneficial for those primarily using Wi-Fi. It's worth looking into subscriptions to compare phone plans that might help find better deals.

Conclusion

If you manage to lower your monthly expenses, use the saved money to buy a new iPhone Air. After all, if you waited until today, it might be worth waiting another year for a potentially better model that will undoubtedly appear on the market soon.

This story was also published in the User Friendly newsletter.