Supermarket Savings: Top Discounts on Groceries Reach 54% Off.

Major Discounts on Groceries in Supermarkets

According to Novyny.live: Ukrainian supermarket chains frequently offer substantial discounts on popular food items. As of February 19, 2026, ATB and Silpo stores are running significant promotions on a variety of goods. Industry analysts attribute these sales to several factors, including the need to refresh inventory and competitive marketing tactics.

Current Promotions

Among the most notable deals currently available at ATB and Silpo are:

• Portioned Cheese - 54% off (UAH 25.90 instead of UAH 56.90 at Silpo)
• Milk - 49% off (UAH 34.99 instead of UAH 68.49 at Silpo)
• Ice Cream at ATB - 46% off (UAH 15.90 instead of UAH 29.90)
• Beer at Silpo - 42% off (UAH 42.99 instead of UAH 73.99)
• Sublimated Instant Coffee - 41% off (UAH 399.90 instead of UAH 681.70 at ATB)
• Low-Alcohol Wine Beverage - 41% off (UAH 109 instead of UAH 184.90 at ATB)
• Potato Chips - 40% off (UAH 22.90 instead of UAH 38.70 at ATB)
• Sausage - 40% off (UAH 79.90 instead of UAH 133.90 at ATB)
• Cookies - 38% off (UAH 29.99 instead of UAH 48.29 at Silpo)
• Sour Cream - 36% off (UAH 44.90 instead of UAH 69.99 at Silpo)

Prices for chicken eggs in Ukrainian supermarkets have remained largely stable throughout February 2026. Additionally, new rules for the 'National Cashback' program are set to take effect on March 1, 2026. These promotions are a common strategy for retailers to attract customers and manage stock.

A discounted price does not necessarily indicate poor quality, but consumers should carefully check the production date, storage conditions, and packaging integrity.

Liliia Bystrytska, Consumer Goods Expert

The aggressive discounting by ATB and Silpo highlights the fierce competition in Ukraine's consumer goods market, which can improve product affordability for shoppers. Amid economic uncertainty and rising prices, such offers become a key consideration for household budgeting. However, following expert advice, it remains crucial for consumers to exercise caution when selecting discounted items to avoid potential risks related to product quality.