Apple has once again topped the ranking of the world's most valuable brands.

According to the annual Brand Finance Global 500 research, Apple continues to be the most valuable brand in the world for the second consecutive year. The value of the Apple brand increased by 11% to reach $574.5 billion.

The following positions in the ranking are occupied by Microsoft, which rose by 35% ($461.1 billion), and Google, which increased by 24% ($413 billion). In fourth place is Amazon, which grew by 15% ($356.4 billion).

The fifth place is held by the Walmart brand, which managed to increase its value by 42% ($137.2 billion). The top ten most valuable brands also include Samsung ($110.6 billion), TikTok ($105.8 billion), Facebook ($91.5 billion), Nvidia ($87.9 billion), and State Grid Corporation of China ($85.6 billion).

In Europe, the most valuable brand is Deutsche Telekom, which ranked 11th in the ranking with a growth of 16% ($85.3 billion).

The remaining positions in the top 20 are occupied by Instagram ($79.9 billion), Chinese banks ICBC ($79.1 billion) and China Construction Bank ($78.4 billion), Agricultural Bank of China ($70.2 billion), and Bank of China ($63.8 billion). Significant growth was also recorded in the brand value of e+ (formerly known as Etisalat) from the UAE, its value has increased eightfold to $15.3 billion. DraftKings and Fanduel also showed substantial growth due to the legalization of online gambling in the USA.

The study presented 193 American brands, which represent the majority of the total value, 69 Chinese brands, and 27 German brands.

The total value of the 500 most valuable brands in the world increased by 10% and amounts to nearly $9.5 trillion.

The Brand Finance Global 500 research includes data on more than 6,000 brands from 41 countries and 31 industrial sectors. Over 175,000 respondents participated in the study.