Coca-Cola once again uses artificial intelligence for Christmas advertising: why it caused a scandal.

Coca-Cola and its new Christmas commercial

The Coca-Cola company has once again come under fire for using artificial intelligence to develop its Christmas advertisement. Last year, elements of AI sparked outrage, receiving accusations of 'coldness' and 'ineffectiveness'. However, the brand decided to repeat this step.This year, Coca-Cola again turned to two artificial intelligence studios to create a 'refreshed' version of the commercial, which only added fuel to the fire of consumer outrage.

“This commercial does not convey the genuine emotions we expect from Christmas,” some customers expressed their dissatisfaction.

This situation shows that the company continues to invest in cutting-edge technologies, however, the reaction of consumers indicates that not everyone is ready to accept changes in traditional advertising. It is important to note that emotions and human contact in marketing remain key factors defining the success of advertising campaigns. The development of technologies may pose a threat to such values if companies do not strike a balance between innovations and traditions.