Boursin launches a new cheese flavor: what the brand offers for the festive table.

According to The Sun: The famous brand has introduced a new flavor that will soon hit the shelves of supermarkets in the UK just in time for Christmas.

Boursin brings freshness to the autumn range, as the renowned cheese maker has released a new flavor – Blue Cheese.

This new variant retains its creamy texture and crumbly nature that fans love, but now has a softer tint of blue cheese.

It is perfect for those who typically shy away from strong blue cheese flavors.

Boursin Blue Cheese flavor pairs wonderfully with charcuterie boards, in pasta, risotto or sauces, enhancing all of these dishes.

150g packs will appear in Sainsbury's and Morrisons supermarkets, with a recommended retail price of £2.95. This product will be a must-have addition to the autumn and festive seasons.

Anna Peci, Senior Brand Manager of Boursin: “We are breaking stereotypes with Boursin Blue Cheese Flavour. For years blue cheese has been a topic of debate – for some it is too strong, for others – indispensable. Now we have recreated its distinctive character in a creamy, smooth, and accessible form, opening up a world of luxurious and diverse possibilities.”

What is Boursin?

Boursin is a brand of soft cream cheese made from cow's milk and enriched with cream and herbs.

This cheese was created in 1957 by François Boursin and is known for its rich flavors, crumbly yet creamy texture, and iconic packaging.

It is available in various flavors, including the original garlic and herbs, and is offered in both dairy and dairy-free options.

The original garlic and herbs flavor has expanded to include a range of popular variants, such as black pepper, shallot and onion, as well as caramelized onion with herbs.

Boursin's popularity has grown beyond France, leading to its entrance into international markets: in the 1990s the brand was acquired by Unilever, contributing to further global growth.

The brand successfully targeted affluent consumers and was promoted under the slogan “Du pain, du vin, du Boursin,” becoming part of French culture.

Boursin is actively represented on platforms such as Pinterest, where influencer marketing and culinary content are used to inspire users with new Boursin recipes.

Collaborations with culinary influencers like Antoni Porowski have helped Boursin gain popularity among younger consumers and provided valuable, authentic content for brand promotion.

A New Trend

Boursin Blue Cheese Flavour appears against the backdrop of rising popularity of blue and flavored cheeses.

The number of people who have tried blue cheese has increased by 16% compared to last year, and online searches and mentions on social media, particularly on TikTok, have also surged.

Consequently, brands have begun to offer more new products based on blue cheese, with an increase of 79% compared to the previous year.

Blue cheese is becoming increasingly popular, especially in the United States.

Boursin offers blue cheese in two formats: pastes and powders, which are perfect for making sauces, dips, and soups.

These products combine easily and can serve as the main flavor highlight for new innovative products.

The exact origins of blue cheese are not entirely clear. Its history spans thousands of years and may have originated around the same time as Roquefort in France.

What is clear is that blue cheese is instantly recognizable due to its blue-green veins.

These stripes arise from the mold Penicillium, which is added during the ripening process, and it is this mold that gives blue cheese its sharp flavor, characteristic aroma, and crumbly texture, which not everyone enjoys.

With the news of the launch of Boursin Blue Cheese, the brand aims to attract cheese lovers and culinary enthusiasts by tapping into the demand for less intense blue cheese flavors. This reflects market trends that take into account the tastes of generations becoming more discerning about the quality and diversity of products.

At the same time, Boursin continues to strengthen its position in the market for alternative and new flavors while maintaining traditional brand values, making it even more relevant for the modern consumer.