Ryanair abandons subscription service: why the new offering failed.

RYANAIR's plans for the subscription service

RYANAIR decided not to continue implementing the planned subscription service due to the high cost of its implementation. The budget airline began testing this service in March, offering paying passengers discounts on tickets. However, today the company announced the cancellation of the program, explaining that expenses significantly exceeded revenues.

RYANAIR revealed that it was scraping the scheme, revealing that it was costing more money than it was bringing in.

The cancellation of the subscription service came as a surprise to some passengers who were counting on discounts. This decision indicates that the company is focusing its efforts on more effective solutions in its business model, as the air transportation market remains competitive and requires constant monitoring of costs.