Apple Unveils Major Product Refresh, Discontinues 15 Older Models.

Apple's Major Product Line Refresh

According to TSN.ua: In a significant update to its ecosystem, Apple has introduced a new wave of products, including fresh iPhone, iPad, MacBook, and monitor models, while simultaneously discontinuing 15 older devices. The new lineup was unveiled on March 4th, with sales set to commence on March 11th. This annual spring refresh is a key part of Apple's product cycle, often setting the stage for the rest of the tech year.

The newly announced devices feature the iPhone 17e, updated iPad Air models powered by the M4 chip, new MacBook Airs with the M5 processor, and MacBook Pros equipped with M5 Pro and M5 Max chips. Alongside these introductions, Apple has officially retired several previous-generation models from its active sales catalog.

Discontinued Apple Devices

The following 15 models have been removed from Apple's official sales lineup:

• iPhone 16e with A18 processor (2025)
• 11-inch iPad Air with M3 chip (2025)
• 13-inch iPad Air with M3 chip (2025)
• 13-inch MacBook Air with M4 chip (2025)
• 15-inch MacBook Air with M4 chip (2025)
• 13-inch MacBook Pro with M5 processor and 512GB storage (2025)
• 14-inch MacBook Pro with M4 Pro processor (2024)
• 16-inch MacBook Pro with M4 Pro processor (2024)
• 14-inch MacBook Pro with M4 Max chip (2024)
• 16-inch MacBook Pro with M4 Max chip (2024)
• Mac Studio with M3 Ultra processor and 512GB memory (2025)
• Studio Display with A13 Bionic chip (2022)
• Pro Display XDR (2019)
• Pro Stand for Pro Display XDR (2019)
• Pro Display XDR VESA Mount Adapter (2019)

These strategic changes to the product portfolio highlight Apple's continuous evolution and adaptation to emerging technologies. The refresh underscores the company's commitment to maintaining a leading position in the tech industry by meeting the demands of modern users. Discontinuing older models allows Apple to focus resources on its latest solutions, which are expected to deliver superior performance and functionality. This move also reflects the broader market trend where consistent innovation is essential for maintaining a competitive edge.