Ukrainian Actress's Daughter Launches Activewear Brand, Yet to Turn a Profit.

Online Store Launch

According to TSN.ua: Anna Boriсiuk, the younger daughter of Ukrainian actress Olga Sumska, has launched an online store for her own activewear brand. The brand itself was founded last year, with the e-commerce site opening in September 2025. However, despite the business launch, it has not yet generated any profit. Launching a fashion brand is notoriously difficult, and many new ventures face initial financial hurdles before finding their footing.

“The business isn't profitable yet. To be honest, there haven't really been any sales so far. I'm not earning anything from it at the moment. For now, I live off my acting work—that's still how I make my living. And, of course, my parents help me sometimes—I'm not hiding that. I'm grateful for their support, but I understand it's temporary.” – Anna Boriсiuk

Currently, Anna Boriсiuk relies on income from her acting career and support from her parents. She confirmed that there have been no actual sales of the activewear to date. She also plans to reboot her business, emphasizing her goal of taking a systematic approach to its development. “I'm not counting on a quick result: I understand it could take a year, two. Maybe even more. But I want to launch powerfully,” she added. Anna Boriсiuk continues to work on her project despite the current difficulties, hoping for successful future growth.

Prospects for Young Entrepreneurs

The launch of Anna Boriсiuk's online store highlights the drive of young entrepreneurs in Ukraine to find new opportunities amid economic uncertainty. While lacking initial sales, her methodical approach to business development could serve as an example for others aiming to realize their ideas. Support from family and her prior experience in acting may prove to be crucial factors in the successful relaunch of her brand.