German Company Sparked Controversy with Ad After Louvre Heist.

Unusual Advertising from a German Company

A German company drew attention after launching an ironic advertising campaign for its elevator used during the Louvre heist. The elevator manufacturer Böcker posted an image of its freight elevator and added a provocative slogan in German that translates to:

“When things need to be done quickly”

The photos of the freight elevator became virtual hits and quickly spread across social media. The launch of such an unusual advertising campaign indicates how companies use creative approaches to attract attention to their products. Despite the context in which the elevator was used, the ad gained popularity, becoming a topic of discussion among users online.