Dating apps are losing popularity: research.

Loss of loyalty and disappointment

Last year, leading dating services and apps lost over a million users due to increased frustration with the low quality of services. Users often faced empty conversations, canceled dates, and poor matches.

Research has shown that the algorithms of modern services are often flawed, based on superficial conditions that include swipes and chat activity. Users feel limited in their choice of partners, as free features restrict their options.

The need for deeper control

Previously, dating was based on detailed profiles and objective ratings. Modern platforms use large volumes of data and artificial intelligence to match partners. Researchers urge services to provide greater user control over search parameters, transparency in algorithms, and explanations of recommendations.

The scandalous story of a man from Cherkasy who married his neighbor just to get a 'ticket' to Europe is yet another example of the negative consequences of using services that do not meet user expectations.