Coca-Cola Used AI for New Advertising: How They Avoided Criticism.

According to inkorr.com: Coca-Cola has announced investments in a new holiday project Holidays Are Coming, which will utilize artificial intelligence in advertising for the first time. This was a response to the criticism the company received regarding its previous campaign last year. In the new video, the trucks are now actually moving, indicating significant improvements.

While last year's critics labeled AI advertising as imperfect (for example, the trucks did not move but 'slid'), this year's results show a significant improvement: the wheels of the red trucks actually spin now.

The new project has increased the number of characters and animals, which helped avoid negative impressions from viewers caused by the 'uncanny valley' effect, where human simulations look too realistic.

Although the marketing director did not announce the exact amount spent on the new campaign, he noted that the use of artificial intelligence significantly saved time and money in production. Despite the criticism of AI in advertising, this trend is gaining popularity and seems set to continue growing in the future.

The company's financial director separately pointed out the issues with raw material supply and production capabilities concerning the beverage made from American cane sugar.

Conclusion

Coca-Cola is actively implementing artificial intelligence into its new holiday advertising campaign, demonstrating improvements compared to last year's criticized advertisement. The use of AI has not only saved time and resources in production but also expanded opportunities for creative approaches in advertising projects.