Hotels in Turkey have invented a new 'headache' for tourists and tour operators.

Tourists and tour operators in Turkey are observing a new trend - dynamic pricing in hotels, which depends on demand and is increasingly being applied. This approach, already well known in airlines, is starting to gain popularity among hotels. According to experts, this could become a problem for tour operators and travel agencies.

«However, this trend is already irreversible: the hotel business is becoming increasingly dynamic in terms of occupancy and prices. And, therefore, it is becoming more unpredictable», the material notes.

The change in the booking strategy in Turkey is determined by the development of distribution technologies and the changing approach of many hotels towards cooperation with tour operators. This complicates tasks for both tour operators and travel agencies, as prices change constantly, and deals made on Friday may become outdated by Monday.

The new pricing system is already causing tourists to consider alternatives for their vacations, avoiding trips to Turkey. Even locals are reconsidering their plans due to high prices in resort areas. This situation threatens the popularity of Turkish resorts, which may lose their appeal to tourists.

A dynamic pricing system based on demand is starting to operate in hotels in Turkey. This complicates life for tourists and tour operators, who may face unexpected changes in prices and booking conditions at hotels.