Netflix changes scripts due to TikTok: what will happen to series.
According to Vox: The modern way of consuming media has radically changed over the past decade. Who doesn’t enjoy using their phone while watching television? Hollywood has noticed, prompting figures like Kris Jenner and companies like Disney to invest in new forms of entertainment.
Introduction to vertical micro-dramas
Meet vertical micro-dramas. These are short episodes that often last only 45 seconds, created specifically for viewing on the go.
However, this is not the only trend. As reported by n+1, Netflix executives are asking screenwriters to 'change their writing style so that characters announce their actions, allowing viewers who watch this content in the background to follow the plot'—in other words, simplify scripts for those who watch less attentively.
The second screen issue
What do industry professionals mean when discussing the second screen issue?
For creative people, the second screen is the phone where TikTok is viewed while watching a movie on the television, indicating a reduced attention to the main content. At the same time, for company executives, it raises the question: will the popularity of TikTok and Instagram Reels reduce the time spent on streaming services, and will there be competition for viewers?
The writing situation
Is there awareness among those covering this industry regarding what is happening?
It should be noted that none of the executives demanded 'lowering the quality of content'. However, they may be aware that viewer attention has decreased, and there are more distractions to other video formats.
Why does the idea of reducing the quality of writing cause outrage?
We all want to believe we are more skilled than we truly are. I would be outraged if someone said that Netflix intentionally simplifies its content. However, the reality is that producers are responding to viewer behavior. For example, Christmas movies starring Lindsay Lohan, associated with certain tropes, are highly popular.
The future of the television industry
Is it possible that viewers will say: 'We don’t want low-quality content, we seek prestige?'
I believe this could genuinely happen. The flow of content, particularly due to generative AI technologies, allows for faster and cheaper production of products, leading to an increase in content quantity, much of which will be of low quality.
Over time, those who truly love good stories will find their favorite formats and be willing to pay for quality content. This may lead to a scenario where some platforms, like Apple TV Plus or Netflix, become more expensive but focus on high-quality programs.
Your optimistic approach is impressive.
There is a likelihood that YouTube could become a leading platform, but this will not diminish the demand for quality films or television shows. I believe that high-quality content will always be in demand; however, volumes may decrease, resulting in significant changes in the industry.
Thus, observing the evolution of television and streaming platforms indicates that viewers will ultimately choose quality over quantity. In a saturated market, it is essential to understand that true masterpieces will always find their audience.
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