The new language commissioner called to ban Masha and the Bear: reason.
Call to parents regarding the cartoon 'Masha and the Bear'
According to inkorr.com: The new commissioner for the protection of the state language, Olena Ivanovska, addressed parents with a request to not allow their children to watch the Russian cartoon 'Masha and the Bear'. She emphasized that this animated series is a tool of hybrid warfare and contributes to the propaganda of Russian values and cultural influence. The Ukrainian translation does not change its essence, as it contains mechanisms of influence developed by Russian special services.
The responsibility for protection against such 'cultural simulacra' lies primarily with parents. It is necessary to continue the fight for the Ukrainian cultural space, which is no less important than defense at the front.
Personal stories and language preservation
Olena Ivanovska's daughter shared a story about the tragedies her family experienced during the dekulakization, in one of the interviews. The commissioner also recounted her own experience of teaching her daughter to communicate in Ukrainian, which is important for preserving linguistic identity. The issue of preserving the Ukrainian language among teenagers remains relevant, especially in regions with a high level of Russian-language content. In this context, it is crucial to ensure the visibility of Ukrainian content and reduce the popularity of Russian content in the Ukrainian media space.
Olena Ivanovska's call underscores the importance of choosing media for children, as content can have a significant impact on shaping their values and worldview. In the conditions of hybrid warfare, protecting Ukrainian culture and language becomes a priority for both parents and society as a whole. This pertains not only to cartoons but also to other forms of art that can shape the perceptions of the younger generation about the world around them.
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