From Facebook to TikTok: How Algorithms Have Permanently Changed the Internet.

The Impact of Algorithms on Information Consumption

According to Vox - Культура: Since the introduction of the Facebook news feed in 2006, the internet landscape has undergone significant changes that continue to shape modern online content culture. The algorithms used in social networks, particularly in TikTok, have created new ways of consuming information, directly affecting user behavior and their interaction with content.

By introducing the news feed, Facebook changed how people receive information. This feature allowed users to see posts from friends and pages based on personal preferences, making content more personalized. In the following years, algorithms became even more complex, tailoring content according to users' interests. In 2025, Oxford chose the term 'rage bait' as the word of the year, highlighting the impact of such algorithms on shaping public opinion and behavior online.

Changes in Content Consumption

With the emergence of TikTok, the concept of the 'For You' page was introduced, which further changed the game. TikTok algorithms suggest content based on users' preferences, creating the impression of an endless stream of entertainment. This has led to an increase in the time users spend in the app, as noted by Max Read,

'people came back for more.' - Max Read

Thus, the impact of algorithms on the internet is becoming increasingly evident. From Facebook to TikTok, changes in the ways content is consumed are shaping a new culture where information becomes available instantly but is also subject to critical analysis. As Max Read points out,

'when I was a little older, Metafilter was another one.' - Max Read

In this way, the internet, since the introduction of the Facebook news feed, has experienced significant transformations that in turn shape new trends in content consumption and online culture.

Changes in social media algorithms and new platforms like TikTok emphasize the importance of adapting content to users' interests, which in turn affects their behavior online. The growing personalization of information consumption opens up new opportunities for marketing and communication but also raises questions about ethics and impact on society as a whole. In light of this, it is crucial to continue analyzing how technologies shape new social dynamics and cultural norms.