Power Outages, Euro-2024, and MSEC. Google showed what Ukrainians were searching for in 2024.

Power out outages in 2024
Power out outages in 2024

This year, the most popular search query was 'Power Outage Schedule'. After the power outages, Ukrainians were most interested in 'Euro 2024' and 'Syrskiy'. Other popular queries included 'Olympic Games 2024', 'Easter 2024', and 'Sudja'. This was reported by Google’s press service.

In the category of personalities that intrigued Ukrainians the most this year, the leader was the Commander-in-Chief of the Armed Forces of Ukraine Oleksandr Syrskiy. Ukrainians were also actively interested in Oleksandr Usyk, Donald Trump, Kamala Harris, and Klavdiya Petrovna.

The most queries about losses in 2024 were related to Iryna Farion, Alexei Navalny, and Alain Delon.

In the 'Movies' category, the Ukrainian documentary '20 Days in Mariupol' was the leader. In second and third places were sequels to popular films: the animation 'Inside Out 2' and the space sci-fi 'Dune: Part Two'. Other significant interests included the films 'Soltbern', 'Substance', and the Ukrainian horror mystery film 'Konotopska Witch'.

Among search queries about purchases this year, Ukrainians were interested in buying energy equipment, specifically EcoFlow, charging stations, inverters, and solar panels. Popular queries in this category also included Dubai chocolate, squish toys, and tubing.

In 2024, Ukrainian users searched for the meanings of the abbreviations MSEC (Medical-Social Expert Commission), REB (Radioelectronic Warfare), CNAP (Center for the Provision of Administrative Services), and CAB (Guided Aviation Bomb). In addition, they tried to clarify the meanings of the words 'terikony', 'quadcopters', and 'chinazes', as well as what the power outage queues and the OK-7 reference are.

Top Searches of 2024:

  1. Power Outage Schedule;
  2. Euro 2024;
  3. Syrskiy;
  4. Olympic Games 2024;
  5. Easter 2024;
  6. Usyk;
  7. Iryna Farion;
  8. Sudja;
  9. 20 Days in Mariupol;
  10. Eurovision 2024.

Personality with the Most Growing Interest:

  1. Oleksandr Syrskiy;
  2. Oleksandr Usyk;
  3. Donald Trump;
  4. Sergey Lavrov;
  5. Kamala Harris;
  6. Mike Tyson;
  7. Mikolai Tyschenko;
  8. Pavel Durov;
  9. Klavdiya Petrovna;
  10. Sonya Morozuk.

Gone Forever:

  1. Iryna Farion;
  2. Alexei Navalny;
  3. Alain Delon;
  4. Anastasia Zavorotnyuk;
  5. Oleksandr Maslyakov;
  6. Vyacheslav Uzelkov;
  7. Oleksandr Shirvindt;
  8. Vitaly Bilonozhko;
  9. Bogdan Stashkiv;
  10. Shannen Doherty.

Questions: 'What is it?':

  1. what is msec;
  2. what is reb;
  3. what is terikony;
  4. what are power outage queues;
  5. what is cnap;
  6. what is ok-7 reference;
  7. what is cab;
  8. what is busification;
  9. what are quadcopters;
  10. what is chinazes.

Purchases

  1. EcoFlow;
  2. Fan;
  3. Charging station;
  4. Inverter;
  5. iPhone 16;
  6. Dubai chocolate;
  7. Squish toys;
  8. Gel battery 100 amp;
  9. Solar panels;
  10. Tubing.

Movies

  1. 20 Days in Mariupol;
  2. Inside Out 2;
  3. Dune 2;
  4. Soltbern;
  5. Substance;
  6. Venom 3;
  7. I Love to Hate You;
  8. Scary 3;
  9. Wild Robot;
  10. Konotopska Witch.

Let’s remember, Google presents an annual summary of the most popular search queries from Ukrainian users. Notably, in 2023, the defining moment was the query 'Air Raid Map'. The second place went to 'Power Outage Schedule', and the third to 'Prigozhin'. Other trending queries of the year included 'Deep State', 'Israel', and 'Kakhovskaya HES'.

It’s worth noting that in 2022, the search query with the highest growth was 'air raid map', while in 2021 it was 'Euro 2020'.


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