Generation Z Demands More In-Person Events: New Freeman Study.

Generation Z Chooses In-Person Meetings

According to inkorr.com: Members of Generation Z have shown a significant interest in in-person meetings, considering them key to developing their relationships and careers. This is confirmed by a new study conducted by Freeman in conjunction with The Harris Poll.

It turns out that live events are the ideal space for gaining professional skills and confidence. 91% of young professionals consider in-person events one of the most effective ways to improve social and interpersonal competence. Furthermore, 89% agree that connections made at offline events are important for achieving professional goals.

According to the results of the study, 86% of Generation Z representatives expressed a desire to see an increase in spending on live events within companies. At the same time, technological progress has caused feelings of isolation in 69% of respondents, who feel detached from colleagues in their field.

Janet Dell, CEO of Freeman:

“This report debunks the myth that Generation Z prefers only digital communication. They are fond of live events as an effective tool for developing business relationships, advancing careers, and increasing self-confidence.”

Young people are seeking opportunities to enhance their communication skills and establish professional connections. Dell urged event organizers and companies to adapt to these needs and create conditions for the development of Generation Z representatives.

Thus, Generation Z demonstrates a strong interest in in-person meetings as an important tool for professional and social development, emphasizing the significance of live events in the modern technological world.

The growing interest of youth in in-person meetings presents new challenges for companies and event organizers. They need to understand these needs and create a space for constructive communication and growth. This indicates that, despite digital technologies, live contacts remain extremely important for young professionals in the modern world.