The shortage of men in Latvia: why successful women choose a 'man for an hour'.

According to ТСН: In Latvia, women with high qualifications and successful careers face a serious problem — the shortage of men. High mortality rates among men, emigration, and social factors lead to single women increasingly using 'man for an hour' services.

What do 'man for an hour' services offer?

These services allow you to order a man for performing household tasks such as repairs, assembly of furniture, and other domestic chores. The man arrives within an hour after the call or online order. This becomes an alternative to traditional relationships in a country where there are significantly fewer men.

According to statistics, there are 15.5% more women than men in Latvia, with women living an average of 11 years longer. High mortality rates among men and their emigration lead to a shortage of partners, especially for women aged 30 to 40. Educated and successful women cannot find a suitable partner, so they opt for 'man for an hour' services.

The 'man for an hour' service helps with household tasks, but also reflects a broader social problem — the imbalance between the number of men and women in Latvia. Sociologist Baiba Bela emphasizes that the shortage of men is particularly noticeable in middle age, when women seek to start a family, while men are often absent due to death or emigration.

Thus, 'man for an hour' services become not only a convenient way to solve household tasks but also indicate deep changes in the social environment of Latvia. The trend towards an increasing number of women without partners may have long-term consequences for society, even if these services help in the short term.