Survey Reveals Widespread Self-Medication in Ukraine, with 8 in 10 Bypassing Doctors.

Survey on Self-Medication Practices

According to TSN.ua: A recent survey indicates that a significant 79.2% of Ukrainians make independent decisions about their medication, with 44.4% regularly purchasing over-the-counter drugs. The widespread nature of self-treatment is further highlighted by the fact that 82% of respondents choose medicines they have used before. Only 53.8% consult a doctor before buying non-prescription remedies, underscoring a strong trend toward autonomous healthcare choices. This reliance on self-care is a common pattern in many countries where access to medical professionals can be limited or delayed.

Preferences for Domestic vs. Imported Pharmaceuticals

When it comes to choosing between Ukrainian and foreign-made medicines, consumer preference is nearly split. 47.7% of respondents are willing to opt for domestically produced drugs, while 42% prefer imported medications. This shows there is no clear favorite, with consumers largely guided by personal preference and prior experience.

The role of artificial intelligence in sourcing drug information is also a key finding. 37.7% of those surveyed have used AI for this purpose, and 13.1% plan to do so in the future. However, a majority of 58.6% have no experience with AI and do not intend to acquire it. Most Ukrainians (68.3%) believe that artificial intelligence cannot fully replace a doctor.

Conducted on January 31, 2026, among 800 respondents, the survey demonstrates that despite growing technological adoption, the traditional approach of seeking medical advice remains crucial for many. The methodology provided detailed insights into public attitudes toward self-medication, drug selection, and the use of new technologies in healthcare.

These findings underscore the critical need for an informed and careful approach to medical treatment and drug selection.

The rising popularity of over-the-counter medicines and the self-medication trend may point to a need for improved public education campaigns on healthcare and drug safety. It is also notable that, despite technological advances, many Ukrainians still prioritize traditional consultations with physicians for their health concerns.