Over 1,100 EVA Stores Across Ukraine to Feature Premium Italian Beauty Brands in New Campaign.

ICE and EVA Join Forces in Ukraine

According to TSN.ua: The Italian Trade Agency (ICE) has launched a partnership with EVA in Ukraine to promote Italian beauty brands through the 'Italian Weeks' campaign. This collaboration introduces the 'Ciao Bella' communication initiative and showcases Italian products across EVA’s network of more than 1,100 stores nationwide. Running until March 29, the campaign gives Ukrainian consumers a chance to explore a wide range of Italian-made goods.

ICE operates offices in over 60 countries and is coordinated by Italy’s Ministry of Foreign Affairs and International Cooperation. By naming EVA its strategic partner in Ukraine, the agency highlights the importance of this alliance in raising the profile of Italian beauty products. The selection available at EVA includes:

• Diesel’s well-known perfumes
• Replay
• Roccobarocco
• Hair care lines from Alfaparf and Brelil
• Skincare products by Collistar
• Cosmetics from Kiko Milano and Pupa

Additionally, fragrances from the Italian brand Furla are offered exclusively through the EVA BEAUTY chain.

“Italian beauty brands enjoy a strong global reputation thanks to their quality, innovation, and design culture.”

Fabrizio Giustarini, Director of the Trade Exchange Development Department (ICE) at the Italian Embassy in Ukraine

Ruslan Sazonov, Head of Marketing at EVA.UA, added: “We gladly accepted the Italian Trade Agency’s proposal to help promote Italian beauty products to Ukrainian consumers.”

Through the 'Italian Weeks' campaign, the initiative not only supports the growth of Italian brands in Ukraine but also allows local shoppers to discover high-quality items that reflect Italy’s cultural heritage and traditions.

Strengthening Ties Between Italy and Ukraine

This campaign marks a significant step in deepening cultural and economic connections between Italy and Ukraine, particularly as a boost to the local economy. In an increasingly competitive beauty market, such a partnership can drive consumer interest in Italian products, ultimately influencing the broader development of Ukraine’s beauty industry.